There is a lot of complexity behind making Facebook and Instagram work for your business and you know how overwhelming it can be. This is where we come in – we’ll do the heavy lifting. Our agency pricing allows us to work for you at a fraction of what a full-time employee would cost to manage your Facebook ads.

Find new customers.  Whether you are focusing on branding, e-commerce, lead generation, driving restaurant traffic or mobile app installs, Facebook now has over 100 different targeting options such as demographic information, custom audiences, user interests and retargeting. Think about the customers you’d like to reach. Where do they reside? What’s their age and gender? What do they have an interest in? Targeting your ads towards these factors and more allows you to spend less money on advertising while reaching new customers.

Strategies We Use to Connect Facebook Advertising to In-store Sales (ROI)

1. We Use Facebook Offers for tractable deals – This is a way to integrate a discount offer directly into a Facebook post and then track the usage of that offer over time. Offer ads are shown to users, who can then click the “Get Offer” button to claim it. Facebook users then have the option to share the offers they like the most with their friends, which means we can reach more people. These offer ads can be targeted toward specific groups, just like any other Facebook ad.

2. We Track actions to your website – It’s possible to track any measurable actions on your website based on traffic driven from a Facebook ad unit. These can include when consumers download a menu, schedule a reservation, buy a gift card or sign up for your email list among many others. By setting up a conversion tracking pixel, we can create a unique JavaScript code to place on a thank you or conversion page of our website.

3. We Use Email Marketing Offers, Coupon Codes or Password Marketing to compare channels. We can use multiple codes (i.e. for the same 20 percent off coupon), with each code specifically attached to Facebook, email or text marketing. Then, as the coupon codes are redeemed, we can analyze results and optimize in real time. That gives us the ability to directly compare the effectiveness of different advertising options against each other and maximize the results of your campaign.